FIVE REASONS TO USE A PROPERTY PROFESSIONAL

Why pay a Property Professional a professional fee to sell your home? After all, more than 10% of homeowners attempt to handle the sale of a home themselves, a statistic that has held pretty steady over the years regardless of market conditions. Before making a decision about whether to go it alone, it is important to have a realistic idea of what is involved in the biggest financial transaction most of us are likely to make. Why work with a Property Professional?

Reason #1

Property Professionals know your market. Property Professionals are in a position to know what's happening in the real estate market, not just in your area and your community, but in your neighbourhood. As trained professionals who may have seen hundreds of homes similar to yours and know their features and selling prices, a professional is well qualified to set a price that can bring the maximum number of offers for your home.

Reason #2

Property Professionals sweeten the details. Accurate pricing, qualifying potential buyers, positioning advertising for maximum exposure, evaluating potential offers, negotiation and closing the sale are some of the basic skills needed to successfully sell your home. Then there are environmental, government and disclosure requirements that must be followed.

Reason #3

Property Professionals know marketing. Marketing that attracts offers, not just lookers. A coordinated marketing campaign using the right add write-up, photos, video tours, social media and web-sites to ensure your home receives maximum exposure. And an experienced Property Professionals can advise you on cost-effective strategies for ensuring your home looks its best to potential buyers.

Reason #4

Property Professionals are pros at bringing buyers and sellers together. A Property Professionals may already have a buyer for your home! Successful Property Professionals are continually replenishing their rosters of potential buyers, as well as networking with other real estate professionals who may have the perfect buyer for your home.

Reason #5

Property Professionals reduce stress. Are you prepared to show your home in the middle of the day? Every weekend? Property Professionals have the time to show your home whenever it is convenient for a potential buyer. It's their job. And they are available to respond quickly and courteously to inquiries by phone call, email and social media. Think of a Property Professional as your personal home sales assistant.